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~person:"Martín Herrán, Guiomar"
~person:"Stern, Louis W."
~subject:"Einzelhandel"
~subject:"Marketing channels"
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Martín Herrán, Guiomar
Stern, Louis W.
Schramm-Klein, Hanna
16
Yan, Ruiliang
13
Chen, Jing
7
Geylani, Tansev
7
Wagner, Gerhard
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Heinemann, Gerrit
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Kushwaha, Tarun
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European journal of operational research : EJOR
1
Journal of business research : JBR
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
2
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
3
Price coordination in distribution channels : a dynamic perspective
Martín Herrán, Guiomar
;
Taboubi, Sihem
- In:
European journal of operational research : EJOR
240
(
2015
)
2
,
pp. 401-414
Persistent link: https://www.econbiz.de/10010486236
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