Martínez-Molés, Víctor; Jung, Timothy Hyungsoo; … - In: International Journal of Contemporary Hospitality Management 34 (2021) 1, pp. 407-429
Purpose: This study aims to apply theory on consumer learning in virtual experiences to compare how media technologies (i.e. virtual reality [VR] and standard websites) and users’ gender influence the ways in which tourists gather pre-purchase information. Design/methodology/approach: A...