Colella, Giuseppe; Amatulli, Cesare; Martínez-Ruiz, … - In: Journal of Consumer Marketing 38 (2021) 4, pp. 434-444
Purpose: This study aims at investigating how the level of brand–consumer interaction between luxury brands and consumers on social media may affect the perception of brands’ luxuriousness. In particular, this study is focused on the moderating role of consumers’ materialism....