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Martinec, Radan
Grayson, Kent
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
Grayson, Kent
;
Martinec, Radan
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
2
,
pp. 296-312
Persistent link: https://www.econbiz.de/10006645542
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