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~person:"Martinez, Luis F."
~person:"Wanick, Vanissa"
~subject:"Social Web"
~subject:"Virtual organization"
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Social Web
Virtual organization
Fashion
7
Mode
7
Consumer behaviour
4
Konsumentenverhalten
4
Social web
4
Brand management
3
Markenführung
3
Textile distribution
3
Textilhandel
3
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Virtual reality
2
Virtuelle Realität
2
Adaptive fashion
1
Artificial Intelligence
1
Artificial intelligence
1
Augmented reality
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand awareness
1
Challenges and innovations
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Clothing industry
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Communication
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1
Computerspiel
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Consumer agency
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Consumer experience
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Consumer perceptions
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Coronavirus
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Cross-cultural issues
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Cross-cultural management
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Cultural identity
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Customer engagement
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Martinez, Luis F.
Wanick, Vanissa
Ozuem, Wilson
8
Ranfagni, Silvia
6
Ko, Eunju
4
Kim, Kyung Hoon
3
Ahrens, Gesa
2
Bazaki, Eirini
2
Boardman, Rosy
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Bonilla Quijada, María del Rocío
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2
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2
Hack-Polay, Dieu
2
Harju, Anu A.
2
Ishaq, Muhammad Ishtiaq
2
Laurell, Christofer
2
Lee, Dokyun
2
Lee, Jung Eun
2
Liu, Xiao
2
Madsen, Dag Øivind
2
Mahmoud, Ali B.
2
Misopoulos, Fotios
2
Mohr, Iris
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Naeem, Muhammad
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Pareek, Ashish
2
Rishi, Bikramjit
2
Sandström, Christian
2
Slåtten, Kåre
2
Song, Sanga
2
Srinivasan, Kannan
2
Tak, Preeti
2
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
Electronic commerce research
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
4
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1
Young German consumers' perspectives of rental
fashion
platforms
Westerberg, Catrin
;
Martinez, Luis F.
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 309-330
Persistent link: https://www.econbiz.de/10014302694
Saved in:
2
The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa
;
Stallwood, James
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 55-71)
.
2023
Persistent link: https://www.econbiz.de/10013542108
Saved in:
3
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury
fashion
industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
4
Skins in the game :
fashion
branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
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