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~person:"Martinez-Lopez, Francisco J."
~person:"Nies, Salome"
~subject:"Lebensmitteleinzelhandel"
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Lebensmitteleinzelhandel
Handelsmarke
7
Store brand
6
Consumer behaviour
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Konsumentenverhalten
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Deutschland
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Germany
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Einzelhandel
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Retail trade
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Sales promotion
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Großbritannien
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Kundenbindungsprogramm
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Produktmanagement
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Risiko
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United Kingdom
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Zahlungsbereitschaft
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Branchenentwicklung
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Brand management
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Einzelhandelspreis
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Kaufentscheidung
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Markenführung
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Market research
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Martinez-Lopez, Francisco J.
Nies, Salome
Wolf, Annett
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Chimhundu, Ranga
4
Dekimpe, Marnik G.
4
Deleersnyder, Barbara
4
Fornari, Daniele
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Fornari, Edoardo
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Grandi, Sebastiano
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Koll, Oliver
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Lauer, Alexander
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Möhlenbruch, Dirk
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Olbrich, Rainer
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Schein, David D.
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Song, Wei
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Cebollada, Javier
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Grewe, Gundula
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Hilt, Constantin
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Horstmann, Florian
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Konuk, Faruk Anıl
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Ma, Meilin
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Menegatti, Mario
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Ajay Singh
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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Nies, Salome
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
4
,
pp. 8-11
Persistent link: https://www.econbiz.de/10009514426
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