//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Maseeh, Haroon Iqbal"
~subject:"Mobile Business"
~subject:"mobile marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Podcast advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Mobile Business
mobile marketing
Advertising
2
Advertising effects
2
Internet marketing
2
Mobile Marketing
2
Mobile business
2
Mobile communications
2
Mobile marketing
2
Mobilkommunikation
2
Online-Marketing
2
Werbewirkung
2
Werbung
2
Consumer behaviour
1
Digital mobile advertising
1
Digitalisierung
1
Digitization
1
Japan
1
Konsumentenverhalten
1
MASEM
1
Meta-Analyse
1
Meta-analysis
1
Mobile advertising
1
Mobile phone
1
Mobiltelefon
1
Path-analysis
1
customer motivation
1
customer perception
1
pitching research
1
purchase intention
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Maseeh, Haroon Iqbal
Fang, Zheng
4
Ghose, Anindya
4
Luo, Xueming
4
Cui, Xuebin
3
Stephen, Andrew T.
3
Andrews, Michelle
2
Arnita, Devi
2
Bamoriya, Hemant
2
Bart, Yakov
2
Brandt, Tobias
2
Dix, Steve
2
Florido-Benítez, Lázaro
2
Gao, Tao
2
Jamieson, Kyle
2
Kumar, Vikas
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Nasution, Reza Ashari
2
Neumann, Dirk
2
Pagani, Margherita
2
Rohm, Andrew J.
2
Shimul, Anwar Sadat
2
Spann, Martin
2
Sultan, Fareena
2
Sárváry, Miklós
2
Varnali, Kaan
2
Willing, Christoph
2
Zubcsek, Peter Pal
2
Aas, Tor Helge
1
Abhishek
1
Aghniadi
1
Al Khasawneh, Mohammad Hamdi
1
Alcázar Martínez, Benjamin del
1
Amirkhanpour, Monaliz
1
Amoako, George Kofi
1
Aramendia-Muneta, Maria Elena
1
Ashaduzzaman, Md.
1
Ataman, M. Berk
1
Axcell, Shana
1
more ...
less ...
Published in...
All
Journal of accounting & management information systems : JAMIS
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
2
Digital mobile advertising : a pitching research letter
Maseeh, Haroon Iqbal
- In:
Journal of accounting & management information systems …
18
(
2019
)
4
,
pp. 640-646
Persistent link: https://www.econbiz.de/10012139272
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->