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~person:"Massey, Graham R."
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advertisement evaluation and selection
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advertising to children
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best-worst scaling
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Massey, Graham R.
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Best-worst scaling : a new method for advertisement evaluation
Massey, Graham R.
;
Wang, Paul
;
Waller, David S.
; …
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 425-449
Persistent link: https://www.econbiz.de/10011518851
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