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~person:"Mast, Claudia"
~source:"econis"
~subject:"Innovation"
~subject:"Marketingtheorie"
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Innovation
Marketingtheorie
Deutschland
4
Germany
4
Economic crisis
3
Internal communication
3
Interne Kommunikation
3
Marketing management
3
Marketingmanagement
3
Organisatorischer Wandel
3
Organizational change
3
Stakeholder
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Wirtschaftskrise
3
Innovation diffusion
1
Innovationsdiffusion
1
Kommunikationspolitik
1
Marketing
1
Produkteinführung
1
Public relations
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Technische Innovation
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Mast, Claudia
Kotler, Philip
26
Homburg, Christian
15
Keller, Kevin Lane
15
Sheth, Jagdish N.
14
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
O'Cass, Aron
7
Stern, Scott
7
Tadajewski, Mark
7
Trajtenberg, Manuel
7
Wensley, Robin
7
Di Benedetto, C. Anthony
6
Hult, G. Tomas M.
6
Kumar, V.
6
Mullins, John W.
6
Zhang, Jing
6
Aghazadeh, Hashem
5
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Cannon, Joseph P.
5
Grönroos, Christian
5
Helm, Roland
5
Herstatt, Cornelius
5
Pilarczyk, Bogna
5
Saran, Anshu
5
Baker, Stephen
4
Brem, Alexander
4
Bruhn, Manfred
4
Droge, Cornelia
4
Foroudi, Pantea
4
Freiling, Jörg
4
Hultink, Erik J.
4
Jaworski, Bernard J.
4
Kjellberg, Hans
4
Kohlbacher, Florian
4
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Medien : Forschung und Wissenschaft
1
Strategies and communications for innovations : an integrative management view for companies and networks
1
Strategy and communication for innovation
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
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ECONIS (ZBW)
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Managing emotions matters - a balanced framework for communicating innovations in companies
Mast, Claudia
- In:
Strategy and communication for innovation : integrative …
,
(pp. 175-184)
.
2017
Persistent link: https://www.econbiz.de/10011663008
Saved in:
2
Managing emotions matters : a balanced framework for communicating innovations in companies
Mast, Claudia
- In:
Strategy and communication for innovation
,
(pp. 195-204)
.
2013
Persistent link: https://www.econbiz.de/10014573757
Saved in:
3
Managing emotions matters : a balanced framework for communicating innovations in companies
Mast, Claudia
- In:
Strategies and communications for innovations : an …
,
(pp. 153-162)
.
2011
Persistent link: https://www.econbiz.de/10008987527
Saved in:
4
Innovationskommunikation in dynamischen Märkten : empirische Ergebnisse und Fallstudien
Mast, Claudia
-
2006
Persistent link: https://www.econbiz.de/10003377475
Saved in:
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