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~person:"Mast, Claudia"
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Deutschland
4
Germany
4
Innovation
4
Economic crisis
3
Internal communication
3
Interne Kommunikation
3
Marketing management
3
Marketingmanagement
3
Organisatorischer Wandel
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Organizational change
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Innovation diffusion
1
Innovationsdiffusion
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Kommunikationspolitik
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Mast, Claudia
Kotler, Philip
122
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
57
Keller, Kevin Lane
46
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
39
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Albers, Sönke
31
Kitchen, Philip J.
31
Vrontis, Demetris
29
Piercy, Nigel
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Kuß, Alfred
25
Diller, Hermann
24
Fritz, Wolfgang
24
McDonald, Malcolm
24
O'Cass, Aron
24
Reinecke, Sven
24
Belz, Christian
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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Medien : Forschung und Wissenschaft
1
Strategies and communications for innovations : an integrative management view for companies and networks
1
Strategy and communication for innovation
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
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ECONIS (ZBW)
4
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Managing emotions matters - a balanced framework for communicating innovations in companies
Mast, Claudia
- In:
Strategy and communication for innovation : integrative …
,
(pp. 175-184)
.
2017
Persistent link: https://www.econbiz.de/10011663008
Saved in:
2
Managing emotions matters : a balanced framework for communicating innovations in companies
Mast, Claudia
- In:
Strategy and communication for innovation
,
(pp. 195-204)
.
2013
Persistent link: https://www.econbiz.de/10014573757
Saved in:
3
Managing emotions matters : a balanced framework for communicating innovations in companies
Mast, Claudia
- In:
Strategies and communications for innovations : an …
,
(pp. 153-162)
.
2011
Persistent link: https://www.econbiz.de/10008987527
Saved in:
4
Innovationskommunikation in dynamischen Märkten : empirische Ergebnisse und Fallstudien
Mast, Claudia
-
2006
Persistent link: https://www.econbiz.de/10003377475
Saved in:
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