Zhang, James J.; Kim, Euisoo; Mastromartino, Brandon; … - In: International Journal of Sports Marketing and Sponsorship 19 (2018) 2, pp. 110-126
Purpose: The purpose of this paper is to encourage scholarly inquiries to critically examine broad perspectives of marketing and business operations in the sport industry of growing economies. Design/methodology/approach: A comprehensive review of literature was the primary research method to...