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Authentic isn't always best : when inauthentic social media influencers induce positive consumer purchase intention through inspiration
Andonopoulos, Vasiliki
;
Lee, Jenny
;
Mathies, Christine
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373359
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