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~person:"Mathur, Manisha"
~subject:"Firm performance"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Firm performance
Social web
Brand image
3
Brand management
3
Markenführung
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Markenimage
3
Social Web
3
Internet marketing
2
Online-Marketing
2
brand equity
2
Beziehungsmarketing
1
Brand equity
1
Brand social capital
1
Brand value
1
Confidence
1
Consumer behaviour
1
Consumer engagement
1
Einzelhandel
1
Konsumentenverhalten
1
Relationship marketing
1
Retail trade
1
Social capital
1
Social media
1
Sozialkapital
1
Vertrauen
1
adocacy
1
consumer responses
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reciprocity
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review helpfulness
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social media
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social media engagement
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Mathur, Manisha
Rahman, Mahabubur
4
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3
Schivinski, Bruno
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Ahmad, Amna
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Divakaran, Pradeep Kumar Ponnamma
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Ababneh, Bashar
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Aranda, Evangelina
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Baabdullah, Abdullah Mohammed
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International journal of electronic marketing and retailing : IJEMR
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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Improving the value of the retailer brand through social media equity
Mathur, Manisha
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 508-530
Persistent link: https://www.econbiz.de/10012297815
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2
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
3
Leveraging social media-based determinants to build customer-based brand equity of a retailer
Mathur, Manisha
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 554-575
Persistent link: https://www.econbiz.de/10011988220
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