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~person:"Matthes, Jörg"
~subject:"Unternehmenspublizität"
~type_genre:"Article in journal"
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Unternehmenspublizität
Advertising effects
16
Werbewirkung
16
Consumer behaviour
11
Konsumentenverhalten
11
Product Placement
9
Product placement
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Advertising
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Brand image
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persuasion knowledge
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children
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Matthes, Jörg
Ju, Ilwoo
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Reijmersdal, Eva A. van
3
Boerman, Sophie C.
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Feng, Yang
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Huh, Jisu
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Naderer, Brigitte
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International journal of advertising : the review of marketing communications
2
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ECONIS (ZBW)
2
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Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
2
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
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