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~person:"Matthes, Jörg"
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Matthes, Jörg
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International journal of advertising : the quarterly review of marketing communications
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How long does celebrity
meaning
transfer
last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
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