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~person:"Matthyssens, Paul"
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Matthyssens, Paul
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Market strategy renewal as a dynamic incremental process
Martens, Rudy
;
Matthyssens, Paul
;
Vandenbempt, Koen
- In:
Journal of Business Research
65
(
2012
)
6
,
pp. 720-728
aspects of a renewal that is characterized by a high degree of ‘
muddling
through
’. This study wants to (1) show the complexity …
Persistent link: https://www.econbiz.de/10010577265
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