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~person:"Mattila, Anna S."
~person:"Paul, Justin"
~source:"econis"
~subject:"Brand image"
~subject:"Electronic Commerce"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Electronic Commerce
Service quality
Social web
Consumer behaviour
152
Konsumentenverhalten
152
Beziehungsmarketing
36
Relationship marketing
36
Customer satisfaction
31
Kundenzufriedenheit
31
Dienstleistungsqualität
30
Beschwerdemanagement
18
Complaint management
18
Brand management
16
Corporate Social Responsibility
16
Corporate social responsibility
16
Gastronomie
16
Markenführung
16
Restaurant industry
16
Emotion
14
Hotel industry
13
Hotellerie
13
Markenimage
13
Online retailing
13
Online-Handel
13
Viral marketing
11
Virales Marketing
11
Brand
10
Experiment
10
Internet marketing
10
Markenartikel
10
Online-Marketing
10
Preismanagement
10
Pricing strategy
10
Einzelhandel
9
Luxury goods
9
Luxusgüter
9
Retail trade
9
Bibliometrics
8
Bibliometrie
8
Advertising effects
7
Confidence
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47
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Glossar enthalten
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48
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English
48
Author
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Mattila, Anna S.
Paul, Justin
Han, Heesup
50
Loureiro, Sandra Maria Correia
33
Diamantopoulos, Adamantios
27
Hollebeek, Linda D.
26
Phau, Ian
26
Filieri, Raffaele
25
Bang, Nguyen
24
Prentice, Catherine
24
Jang, Soocheong
23
Dwivedi, Yogesh Kumar
22
Sreejesh, S.
22
Japutra, Arnold
21
Veloutsou, Cleopatra
20
Bilgihan, Anil
19
Melewar, T. C.
19
Park, Jungkun
19
Sarkar, Abhigyan
19
Balaji, M. S.
18
Flavián Blanco, Carlos
18
Guzman, Francisco
18
Hyun, Sunghyup Sean
18
Ekinci, Yuksel
17
Ko, Eunju
17
Quach, Sara
17
Rita, Paulo
17
Vrontis, Demetris
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Das, Gopal
16
Johnson, Lester W.
16
Khan, Imran
16
Law, Chun Hung Roberts
16
Line, Nathaniel D.
16
Rather, Raouf Ahmad
16
Gierl, Heribert
15
Gursoy, Dogan
15
Hanks, Lydia
15
Lee, Seonjeong
15
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Journal of business research : JBR
7
Journal of retailing and consumer services
5
International journal of hospitality management
4
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
The journal of services marketing
3
International journal of consumer studies
2
Journal of hospitality marketing & management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research
2
Services marketing quarterly
2
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European management journal
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
6
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
7
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
8
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
9
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
10
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
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