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~person:"Mattila, Anna S."
~subject:"Advertising effects"
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Advertising effects
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Mattila, Anna S.
Septianto, Felix
15
Gierl, Heribert
8
Phau, Ian
7
Wen, Taylor Jing
7
Morris, Jon D.
6
Pelsmacker, Patrick de
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Sar, Sela
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Wu, Linwan
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Bandyopadhyay, Argho
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Dewitte, Siegfried
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Gröppel-Klein, Andrea
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Kemp, Elyria
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Aaker, Jennifer
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Bae, Mikyeung
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Bui, M̃y
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Das, Gopal
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Dodoo, Naa Amponsah
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Drolet, Aimee
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Faseur, Tine
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Huhmann, Bruce A.
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Janssens, Wim
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Kareklas, Ioannis
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European journal of marketing
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International journal of hospitality management
1
Journal of hospitality marketing & management
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ECONIS (ZBW)
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The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
2
Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer
;
Borges, Adilson
;
Pinto, Diego Costa
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
Saved in:
3
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
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