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~person:"Matzler, Kurt"
~subject:"Beziehungsmarketing"
~subject:"Management"
~type_genre:"Aufsatz in Zeitschrift"
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Customer value management
Matzler, Kurt
- In:
Die Unternehmung : Swiss journal of business research …
54
(
2000
)
4
,
pp. 289-308
Persistent link: https://www.econbiz.de/10001523154
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