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~person:"Matzler, Kurt"
~subject:"Market research"
~subject:"Österreich"
~type_genre:"Article in journal"
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Matzler, Kurt
Floh, Arne
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Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
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Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt
;
Stieger, Daniel
;
Füller, Johann
- In:
Journal of consumer policy : consumer issues in law, …
34
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009306452
Saved in:
2
Formulierung von Servicestandards für touristische Dienstleistungen und Überprüfung durch den Einsatz von "mystery guests"
Matzler, Kurt
;
Pechlaner, Harald
;
Kohl, Manfred
- In:
Tourismus-Journal : Zeitschrift für …
4
(
2000
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10001571002
Saved in:
3
Durch strikte Kundennähe die Abnehmer begeistern
Bailom, Franz
;
Tschemernjak, Dieter
;
Matzler, Kurt
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
20
(
1998
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001230433
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