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~person:"Mayer, Dorith"
~subject:"Brand management"
~subject:"Deutschland"
~subject:"Kfz-Industrie"
~subject:"Lieferkette"
~subject:"Unternehmen"
~type_genre:"Hochschulschrift"
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Mayer, Dorith
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Gabler Research / Markt- und Unternehmensentwicklung
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ECONIS (ZBW)
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Wechselverhalten von industriellen Nachfragern : empirische Untersuchung der Markenbindung im Industriegüterbereich
Mayer, Dorith
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003861594
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