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~person:"Mayer, Ralf U."
~source:"econis"
~subject:"Markenartikel"
~type_genre:"Bibliografie enthalten"
~type_genre:"Sammelwerk"
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Marketing management
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Mayer, Ralf U.
Ahluwalia, Rohini
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Baumgarth, Carsten
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Mayer, Ralf U.
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1984
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