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Mayr, Andrea
Füller, Johann
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Ideenwettbewerbe als innovatives Markenbindungsinstrument
Hutter, Katja
;
Hautz, Julia
;
Füller, Johann
;
Matzler, Kurt
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
27
(
2010
)
4
,
pp. 26-34
Persistent link: https://www.econbiz.de/10003995482
Saved in:
2
Ideenwettbewerbe als innovatives Markenbindungsinstrument
Hutter, Katja
;
Hautz, Julia
;
Füller, Johann
;
Matzler, Kurt
- In:
Marketing Review St. Gallen : die neue …
27
(
2010
)
4
,
pp. 26-34
Persistent link: https://www.econbiz.de/10009854053
Saved in:
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