Mazzarolo, Aloisio Henrique; Mainardes, Emerson Wagner; … - In: Marketing Intelligence & Planning 39 (2021) 5, pp. 687-701
Purpose: The purpose of this research is to identify the antecedents and consequences of satisfaction when using Instagram. We also aim to verify if the intention to follow an account and interact with it positively influences the endorsed brand attitude, resulting in purchase intention on...