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~person:"Mazzeo, Michael"
~person:"Richards, Timothy J."
~source:"econis"
~subject:"Discrete choice"
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Discrete choice
Ice cream
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Speiseeis
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2003-2005
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Diskrete Entscheidung
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Preismanagement
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Pricing strategy
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Retail assortment
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Brand loyalty
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Competition
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Price elasticity
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Mazzeo, Michael
Richards, Timothy J.
Draganska, Michaela
2
Seim, Katja
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Allender, William J.
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Mazzeo, Michael J.
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Journal of retailing
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
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1
Brand loyalty and price promotion strategies : an empirical analysis
Allender, William J.
;
Richards, Timothy J.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10009622999
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2
Beyond plain vanilla : modeling joint product assortment and pricing decisions
Draganska, Michaela
;
Mazzeo, Michael
;
Seim, Katja
- In:
Quantitative marketing and economics : QME
7
(
2009
)
2
,
pp. 105-146
Persistent link: https://www.econbiz.de/10003885261
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