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~person:"Mazzocchi, Mario"
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Mazzocchi, Mario
Belk, Russell W.
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Holbrook, Morris B.
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Grunert, Klaus G.
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Bearden, William O.
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Statistics for marketing and consumer research
Mazzocchi, Mario
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003571688
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Statistics for marketing and consumer research
Mazzocchi, Mario
-
2008
Persistent link: https://www.econbiz.de/10004910926
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3
Statistics for marketing and consumer research
Mazzocchi, Mario
-
2008
-
Online-Ausg.
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as shows how it is applied
Persistent link: https://www.econbiz.de/10013208158
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