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McCabe, Deborah Brown
Meuter, Matthew L.
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Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?
Meuter, Matthew L.
;
McCabe, Deborah Brown
;
Curran, James M.
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010137709
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