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~person:"McCrary, Michael"
~subject:"Extensives Spiel"
~subject:"Konsumentenverhalten"
~subject:"Präferenztheorie"
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Extensives Spiel
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McCrary, Michael
Alós-Ferrer, Carlos
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Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
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Enhanced customer targeting with multi-stage models : predicting customer sales and profit in the retail industry
McCrary, Michael
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
4
,
pp. 273-295
Persistent link: https://www.econbiz.de/10003919491
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