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~person:"McCulloch, Wendell H."
~person:"McNett, Jeanne M."
~person:"Minor, Michael"
~subject:"Emerging economies"
~subject:"USA"
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International marketing
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Internationales Marketing
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McCulloch, Wendell H.
McNett, Jeanne M.
Minor, Michael
Czinkota, Michael R.
14
Ronkainen, Ilkka A.
13
Cavusgil, S. Tamer
9
Ball, Donald A.
5
Geringer, John Michael
5
Ghauri, Pervez N.
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Keegan, Warren J.
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Westjohn, Stanford A.
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International journal of electronic marketing and retailing : IJEMR
1
International marketing review
1
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ECONIS (ZBW)
7
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1
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
2
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
3
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
4
Signals of global advertising appeals in emerging markets
Oyedele, Adesegun
;
Minor, Michael
;
Ghanem, Salma
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 521-541
Persistent link: https://www.econbiz.de/10009523092
Saved in:
5
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
6
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002404890
Saved in:
7
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2002
-
8. ed
Persistent link: https://www.econbiz.de/10013468882
Saved in:
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