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~person:"McCulloch, Wendell H."
~person:"McNett, Jeanne M."
~person:"Minor, Michael"
~subject:"USA"
~type:"article"
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International journal of electronic marketing and retailing : IJEMR
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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