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~person:"McDougal, Elizabeth Randon"
~subject:"Learning process"
~type_genre:"Article in journal"
~type_genre:"Interview"
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The matchmaking activity : an experiential learning exercise on influencer marketing for the digital marketing classroom
Kemp, April
;
McDougal, Elizabeth Randon
;
Syrdal, Holly
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10012113902
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