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~person:"McEvoy, Chad D."
~person:"Oettinger, Gerald S."
~person:"Sandy, Robert"
~subject:"Brand equity"
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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A valuation analysis of corporate naming rights for collegiate sport venues
Popp, Nels
;
DeSchriver, Timothy D.
;
McEvoy, Chad D.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011508540
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