McGuire, David; Garavan, Thomas N.; Cunningham, James; … - In: Leadership & Organization Development Journal 37 (2016) 4, pp. 430-449
(160 speeches from Obama and 104 speeches from McCain) delivered throughout the 2008 US Presidential Election and … methodology. Findings – The analysis revealed a number of important differences with Obama using inclusive language and nurturing … inclusive language by Obama was found to be significant in three of the five speech images common to both candidates. Research …