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~person:"McLean, Paula A."
~subject:"Wirtschaftshochschule"
~type_genre:"Book section"
~type_genre:"Systematic review"
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Wirtschaftshochschule
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McLean, Paula A.
Faix, Werner G.
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Stähli, Albert
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Engwall, Lars
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McPhail, Ken
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Hommel, Ulrich
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Keim, Silke
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The SAGE handbook of marketing theory
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ECONIS (ZBW)
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The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
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The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
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