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~person:"Meffert, Heribert"
~person:"Pechlaner, Harald"
~person:"Pepels, Werner"
~subject:"Aufsatzsammlung"
~subject:"Business economics"
~subject:"Markenpolitik"
~subject:"Werbung"
~type_genre:"Reference book"
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Aufsatzsammlung
Business economics
Markenpolitik
Werbung
Marketing
2
Marketingmanagement
2
Physical distribution
2
Product management
2
Produktmanagement
2
Theorie
2
Theory
2
Vertrieb
2
Advertising
1
Handelsbetrieb
1
Handelsmanagement
1
Marketing management
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Non-commercial literature
13
Collection of articles of several authors
11
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Konferenzschrift
10
Case study
7
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7
Aufsatzsammlung
6
Bibliografie enthalten
5
Bibliography included
5
Conference proceedings
5
Fallstudiensammlung
4
Festschrift
4
Aufsatz im Buch
3
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Handbuch
3
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Hochschulschrift
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Sammlung
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Meffert, Heribert
Pechlaner, Harald
Pepels, Werner
Koschnick, Wolfgang J.
7
Young, Dennard
4
Brauner, Detlef Jürgen
3
Ferrara, Miranda Herbert
3
Cooper, Cary
2
McAuliffe, Robert E.
2
Olfert, Klaus
2
Rahn, Horst-Joachim
2
Zschenderlein, Oliver
2
Albrecht, Karl
1
Andrich, René
1
Argyris, Chris
1
Bessant, John R.
1
Bestmann, Uwe
1
Beyer, Horst-Tilo
1
Boussie, Anthony
1
Bruhn, Manfred
1
Brüne, Klaus
1
Burton, Virgil L., III
1
Bühner, Rolf
1
Childs, William R.
1
Clemente, Mark N.
1
Cohen, Nevin
1
Dubs, Rolf
1
Fäßler, Klaus
1
Gaugler, Eduard
1
Gray, Sidney J.
1
Grochla, Erwin
1
Hahn, Klaus
1
Helms, Marilyn M.
1
Kaliski, Burton S.
1
Küpper, Hans-Ulrich
1
Lamming, Richard
1
Law, Jonathan
1
Lück, Wolfgang
1
Martin, Scott B.
1
McDermott, Michael C.
1
Miskelly, Matthew
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Kompaktlexikon Marketingkommunikation
Pepels, Werner
-
1997
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