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~person:"Meffert, Heribert"
~person:"Scheer, August-Wilhelm"
~subject:"Beziehungsmarketing"
~type_genre:"Bibliografie enthalten"
~type_genre:"Textbook"
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Meffert, Heribert
Scheer, August-Wilhelm
Bruhn, Manfred
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Armstrong, Gary
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Kotler, Philip
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Swoboda, Bernhard
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Exzellenz im Dienstleistungsmarketing : Fallstudien zur Kundenorientierung
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
ed.
); …
-
2002
-
1. Auflage
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