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~person:"Meffert, Heribert"
~subject:"B-to-B-Marketing"
~subject:"Consumer goods marketing"
~subject:"Innovation"
~subject:"Value creation"
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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ECONIS (ZBW)
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General Marketing oder sektorale Spezialisierung : was können Industrie- und Konsumgütermarketing voneinander lernen?
Meffert, Heribert
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 109-142)
.
2007
Persistent link: https://www.econbiz.de/10003435661
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