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~person:"Meffert, Heribert"
~subject:"B-to-B-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
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Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
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