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~person:"Meffert, Heribert"
~subject:"Betriebswirtschaftslehre"
~subject:"Handelsmarketing"
~type:"book"
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Betriebswirtschaftslehre
Handelsmarketing
Umweltbezogenes Management
18
Marketing
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Environmental management
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Umweltmanagement
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Deutschland
10
Germany
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Marketingmanagement
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Umweltschutz
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Zielsystem
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04.07.1991
1
21.06.1996
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27.11.1986
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Absatz
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Adam Opel Aktiengesellschaft
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Meffert, Heribert
Seidel, Eberhard
6
Pfriem, Reinhard
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Freimann, Jürgen
4
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3
Wild, Werner
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Engelfried, Justus
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Ernst, Dietmar
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Institut für Marketing <Münster, Westfalen>
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Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
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ECONIS (ZBW)
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Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der...
Meffert, Heribert
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001513329
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2
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
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3
Stand und Perspektiven des Umweltmanagement in der betriebswirtschaftlichen Forschung und Lehre
Meffert, Heribert
-
1996
Persistent link: https://www.econbiz.de/10013420064
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