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~person:"Meffert, Heribert"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"Werbung"
~type_genre:"Aufsatzsammlung"
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Meffert, Heribert
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Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
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