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~person:"Mehta, Ravi"
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Mehta, Ravi
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Journal of consumer research : JCR ; an interdisciplinary journal
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
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Sweet ideas : how the sensory experience of sweetness impacts creativity
Xu, Lidan
;
Mehta, Ravi
;
Hoegg, JoAndrea
- In:
Organizational behavior and human decision processes : …
172
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013417371
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2
Head versus heart : the effect of objective versus feelings-based mental imagery on new product creativity
Herd, Kelly B.
;
Mehta, Ravi
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10012033923
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