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~person:"Melewar, T. C."
~person:"Rahman, Zillur"
~subject:"Glaubwürdigkeit"
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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