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~person:"Melewar, T. C."
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Brand
17
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17
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17
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17
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11
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11
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9
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9
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Melewar, T. C.
Keller, Kevin Lane
34
Sattler, Henrik
34
De Chernatony, Leslie
33
Bronnenberg, Bart J.
28
Burmann, Christoph
28
Esch, Franz-Rudolf
27
Fournier, Susan
27
Bruhn, Manfred
25
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Dubé, Jean-Pierre
23
Huber, Frank
23
Kapferer, Jean-Noël
19
Sarkar, Abhigyan
19
Bauer, Hans H.
17
Fetscherin, Marc
17
Romaniuk, Jenni
17
Hruschka, Harald
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Franses, Philip Hans
15
King, Stephen
15
Meffert, Heribert
15
Olbrich, Rainer
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Ahlert, Dieter
14
Chintagunta, Pradeep K.
14
Ind, Nicholas
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Aaker, David A.
13
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
MacInnis, Deborah J.
13
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Journal of business research : JBR
3
European journal of marketing : EJM
2
The journal of brand management : an international journal
2
Corporate reputation review
1
EuroMed journal of business
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
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ECONIS (ZBW)
17
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1
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
2
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
3
Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina
;
McIntyre, Charles
;
Dennis, Charles
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
Saved in:
4
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
5
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
6
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
7
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
8
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
9
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
10
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
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