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~person:"Melzer, Martin"
~subject:"Beziehungsmarketing"
~subject:"Handel"
~subject:"Home appliance industry"
~type_genre:"Book section"
~type_genre:"Case study"
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Miele : mit allen Sinnen erleben - Markenpräsentation und Premium-Positionierung am Point of Sale
Bazzi, Reto
;
Melzer, Martin
;
Ebersbach, Lydia
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 159-168)
.
2010
Persistent link: https://www.econbiz.de/10009011563
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