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~person:"Mencarelli, Rémi"
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When the arts inspire businesses : museums as a heritage redefinition tool of brands
Chaney, Damien
;
Pulh, Mathilde
;
Mencarelli, Rémi
- In:
Journal of business research : JBR
85
(
2018
),
pp. 452-458
Persistent link: https://www.econbiz.de/10011815613
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