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~person:"Menzel, Stefan"
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
~type_genre:"Thesis"
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Prognose der Entwicklung von Geschäftsbeziehungen und der Wirkung von Marketingansprachen im Privatkundengeschäft von Banken : empirischer Vergleich alternativer Modelle zur Steuer...
Menzel, Stefan
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2006
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