//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Merchant, Altaf"
~subject:"France"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Denkmal"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
France
Marketing management
Cultural heritage
6
Kulturgüter
6
Brand heritage
5
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Brand
2
Cultural identity
2
Frankreich
2
Kulturelle Identität
2
Markenartikel
2
Nostalgia
2
Werbewirkung
2
Werbung
2
Brands
1
City marketing
1
Cognition
1
Comparison
1
Cross-cultural management
1
Cross-culture
1
Culture
1
Emotion
1
Heritage
1
Interkulturelles Management
1
International marketing
1
Internationales Marketing
1
Kognition
1
Kultur
1
Life stories
1
Marketingmanagement
1
Measurement
1
Messung
1
People experience
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Merchant, Altaf
Head, Keith
4
Mayer, Thierry
4
Petr, Christine
4
Benhamou, Françoise
3
Bourgeon-Renault, Dominique
3
Disdier, Anne-Célia
3
Gombault, Anne
3
Le Gall-Ely, Marine
3
Urbain, Caroline
3
Balmer, John M. T.
2
Baxter, Ian
2
Frège, Xavier
2
Greffe, Xavier
2
Mongin, Philippe
2
O'Gorman, Kevin
2
Pecot, Fabien
2
Rindell, Anne
2
Rose, Gregory
2
Taheri, Babak
2
Thesmar, David
2
Adam, Berit
1
Aillagon, Jean-Jacques
1
Aldrich, Robert
1
Andersen, Mona Agerholm
1
Ardley, Barry
1
Bargenda, Angela
1
Barnier, Virginie de
1
Barrère, Christian
1
Belhoste, Jean-François
1
Bernal, Pedro Mir
1
Bigot, Régis
1
Bloch, Alain
1
Bluma, Lars
1
Bonini Baraldi, Sara
1
Borin, Elena
1
Brugeat, Celine
1
Burghausen, Mario
1
Castrillon Paque, Victor
1
Chen, Weifeng
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
2
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
3
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->