//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Merchant, Altaf"
~subject:"Interkulturelles Management"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Denkmal"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Interkulturelles Management
Cultural heritage
6
Kulturgüter
6
Brand heritage
5
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Brand
2
Cultural identity
2
France
2
Frankreich
2
Kulturelle Identität
2
Markenartikel
2
Nostalgia
2
Werbewirkung
2
Werbung
2
Brands
1
City marketing
1
Cognition
1
Comparison
1
Cross-cultural management
1
Cross-culture
1
Culture
1
Emotion
1
Heritage
1
International marketing
1
Internationales Marketing
1
Kognition
1
Kultur
1
Life stories
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
People experience
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Merchant, Altaf
Bertello, Alberto
1
Cantoni, Lorenzo
1
Castañer, Xavier
1
Cheng, Mingming
1
Choi, Sunmee
1
De Bernardi, Paola
1
Esposito, Paolo
1
Frijns, Bart
1
Garel, Alexandre
1
Hill, John S.
1
Kerkhof, Peter
1
Liu, Matthew Tingchi
1
Mele, Emanuele
1
Modlinski, Artur
1
Moreira Pinto, Luis
1
Pecot, Fabien
1
Ricci, Paolo
1
Rose, Gregory
1
Shams, S. M. Riad
1
Wong, IpKin Anthony
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->