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~person:"Merisavo, Marko"
~subject:"Customer satisfaction"
~subject:"Lieferantenmanagement"
~type_genre:"Graue Literatur"
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Customer satisfaction
Lieferantenmanagement
Beziehungsmarketing
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Internet marketing
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Kundenzufriedenheit
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Marketing theory
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Merisavo, Marko
Homburg, Christian
7
Bauer, Hans H.
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Huber, Frank
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Paulssen, Marcel
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Piller, Frank T.
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Reinartz, Werner J.
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Sudhir, K.
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Acta Universitatis Oeconomicae Helsingiensis / A
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Working papers / Helsinki School of Economics
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ECONIS (ZBW)
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The interaction between digital marketing communication and customer loyalty : an integrative model and research propositions
Merisavo, Marko
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2008
Persistent link: https://www.econbiz.de/10003769108
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The interaction between digital marketing communication and customer loyalty
Merisavo, Marko
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2008
Persistent link: https://www.econbiz.de/10003766169
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