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~person:"Merisavo, Marko"
~subject:"Customer satisfaction"
~subject:"Lieferantenmanagement"
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Customer satisfaction
Lieferantenmanagement
Beziehungsmarketing
4
Internet marketing
4
Online-Marketing
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Relationship marketing
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Kundenzufriedenheit
2
Marketing theory
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Merisavo, Marko
Homburg, Christian
35
Han, Heesup
32
Svensson, Göran
27
Bruhn, Manfred
25
Mattila, Anna S.
22
Gil Saura, Irene
20
Prentice, Catherine
19
Casidy, Riza
15
Mittal, Vikas
15
Aksoy, Lerzan
14
Hyun, Sunghyup Sean
14
Quach, Sara
14
Stock-Homburg, Ruth
14
Wong, IpKin Anthony
14
Ahlert, Dieter
13
Bilgihan, Anil
13
Gustafsson, Anders
13
Usman, Osly
13
Balaji, M. S.
12
Evanschitzky, Heiner
12
Kim, Wansoo
12
Klaus, Philipp
12
Kleinaltenkamp, Michael
12
Kumar, V.
12
Mostert, Pierre
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Thaichon, Park
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Bang, Nguyen
11
Keiningham, Timothy
11
Loureiro, Sandra Maria Correia
11
McColl-Kennedy, Janet R.
11
Rather, Raouf Ahmad
11
Wieseke, Jan
11
Barnes, Donald C.
10
Bauer, Hans H.
10
Blut, Markus
10
Edvardsson, Bo
10
Grégoire, Yany
10
Krafft, Manfred
10
Naudé, Peter
10
Prybutok, Victor R.
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Acta Universitatis Oeconomicae Helsingiensis / A
1
Working papers / Helsinki School of Economics
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ECONIS (ZBW)
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The interaction between digital marketing communication and customer loyalty : an integrative model and research propositions
Merisavo, Marko
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2008
Persistent link: https://www.econbiz.de/10003769108
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The interaction between digital marketing communication and customer loyalty
Merisavo, Marko
-
2008
Persistent link: https://www.econbiz.de/10003766169
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